On an episode of the Label Free Podcast, host Deanna Radulescu welcomed back the inspiring Susie deVille, founder and CEO of the Innovation and Creativity Institute. Susie, an accomplished artist and author of Buoyant: The Entrepreneur's Guide to Becoming Wildly Successful, Creative and Free, shared her journey and insights on the importance of creativity in entrepreneurship.
The Power of Creativity
Susie began by discussing her background, which includes a rich tapestry of experiences in anthropology, real estate, and nonprofit leadership. Her journey through a challenging period from 2008 to 2013, which she refers to as her "nuclear winter," led her to reinvent herself and ultimately become a coach. This transformation allowed her to tap into her innate creativity, which she now teaches to others.
One of the key takeaways from the episode is the idea that creativity is not just an extra or frivolous aspect of life; it is integral to our success as entrepreneurs. Susie emphasized that many of us have been conditioned to believe that hard work and productivity are the only paths to success. However, she discovered that by embracing creativity and allowing herself to work less, she quadrupled her income in just six months.
The Five M's of Inspiration
To help entrepreneurs reconnect with their creativity, Susie introduced the concept of the "Five M's." These practices are designed to inspire and rejuvenate, allowing individuals to tap into their creative potential:
Morning Pages: Inspired by Julia Cameron's The Artist's Way, this practice involves writing three pages of longhand each morning. It serves as a brain dump, clearing mental clutter and setting a positive tone for the day.
Movement: Engaging in physical activity, such as walking, can be transformative. Susie encourages finding beautiful and quiet places to walk, as this can lead to new ideas and insights.
Meditation: Taking time to meditate, even for just a few minutes, can reset your central nervous system and help you build your surrender muscles, allowing you to let go of control.
Moments of Inspired Learning: This can include reading inspirational quotes, poetry, or engaging with any form of art that sparks joy and curiosity.
Making Something: Whether it's cooking, crafting, or doodling, creating something can lead to unexpected insights and a renewed sense of purpose.
The Journey to Success
Susie’s book, Buoyant, serves as a guide for those feeling stuck or overwhelmed. It combines memoir with practical exercises, encouraging readers to embark on an archeological dig of the self to rediscover their passions and dreams. She reassures us that what we crave is within reach, and that taking time to reconnect with ourselves is essential for attracting the right opportunities.
As Susie beautifully put it, "When we stop, let go, and surrender, we can tap into the genius that surrounds us." This message resonates deeply, especially in a world that often prioritizes hustle over well-being.
Final Thoughts
In closing, Susie reminded listeners that the path to success is not solely about hard work; it’s about embracing creativity, allowing ourselves to rest, and nurturing our passions. If you’re feeling burnt out or overwhelmed, take a step back and come home to yourself. The source of all great things lies within.
For more insights and to hear the full conversation, be sure to check out the episode on the Label Free Podcast. You can also connect with Susie deVille at innovationandcreativityinstitute.com and grab a copy of her book on Amazon.
Remember, your dreams are well within your reach—don’t give up!
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